Today when most of us go to buy a vehicle, the dealership sells us the vehicle and hands over the keys after the paperwork.
However some of the industry leading dealerships engage with the customers by making the car delivery process into a celebration.
They invite the customers to pick up their newly purchased vehicle in a designated "delivery" area.
Here they would take pictures of customers with the vehicle or maybe with the keys etc, gather their basic information like phone and email along with their authorization to collect this information.
They would also ask for social media account details so they can in the future share/tag them on social media posts.
The social media aspect is not part of this app, but the data collection is.
This app is geared towards the staff at the dealership and not individual customers making the purchase.